The exciting experience of playing and winning is shared between family, friends, colleagues and acquaintances. Thus, online games are spread virally via social networks, blogs and fora.
High traffic
As online games spread virally, launch of new products via this platform results in high traffic return.
Connection
As online games such as Evolta battery is engaging, it establishes connection and brand recall amongst consumers.
Benefits
Wider reach
Campaigns like online games that utilised viral marketing become instantly popular and are likely to reach wider range of audience. Thus, this part of the marketing mix is proven to be significant.
Effective awareness platform
Campaigns are meant to incite thrill and fun and let the consumers have a feel-good experience of the brand so they will talk about it and share with their family, friends, colleagues and acquaintances.
Instant connection with the brand
Engaging consumers to experience the brand instantly connects them with the product and vice versa. This connection creates that spark in the consumer – seller relationship that marketers can effectively leverage on.
