Now you have invested in social network marketing, internet marketing campaign to promote your products and services. FXMedia understands the importance to measure the Return of Investment and efficacy of each internet and social media platform chosen.

With customizable semantic technology integrated with the ready to use Web Analytics application, business can now mine data and information to create statistical report to conduct in-depth analysis of marketing campaign deployed on internet or social media service platform, which is critical for improving marketing strategy and even products and services for the future.

FXMedia's LimeLight is a useful tool for researchers and marketers to collate these data from multiple sources. LimeLight allows business & marketers by:

• locate keys conversation and get involved in the right conversations
• Benchmark, track, measure & evaluate your marketing or PR initiatives
• Scheduled Analysis & Updates on the Latest Social Conversations
• Grasp brand sentiments for actionable insights & engage influencers

Key Features of the applications include:

1. Brand Dashboard - gives a summary of the overall brand standing.
2. Brand Sentiments - break down the percentage of netizens who feel positive, neutral and negative about your brand/product.
3. Influencers - list the influencers of a particular product/topic.
4. News - chart out the number of mentions over time.
5. Campaigns – View the amount of mentions generated by each campaign.