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Corporate Web Branding

Web Portals & E-commerce

Intranet Applications

Online Campaigns

Microsite




 

When we do web branding, we think as if our customers. We recognise the importance of upholding the brand (color, imagery, nomenclature, customer experience) across all media or channels of communication. We are aware that from one medium to another, colors of logos change, the look and feel of imagery vary and customer experience differ, but we motivate ourselves to align our web presentations with the brand. We make sure the effective translation and presentation of customers’ brands online.

In cases when customers require full branding service - where branding will begin with the website, we provide our five-step approach: Consultancy, Copywriting, Design Services, Content Management System and Maintenance.

 

Related Information

Consultancy

This is the information gathering, conceptualisation phase where we get to know the company and establish a connection with the brand so we can present it in a way that will effectively connect them with their target audience.

This is also the part where we set goals, determine the action points and map out the over-all direction on how to communicate the brand to the public. This part encompasses the full cycle of the project and planning plays a crucial role in setting its general direction.

Copywriting

This is where copy is created and style, sentence structure and tone are aligned with the branding guideline.

Design Services

The same applies for web design. Once communication strategies are laid out in the planning stage, colour schemes, imagery, and visual styling are aligned accordingly.

Content Management System (CMS)

Our service does not end upon GO LIVE of a website. CMS is a tool to ensure that web portals are well-maintained and updated. For more information on FXMEDIA CMS v3.0, please refer to our Content Management System product.

Maintenance

This is the main process of content update and management where CMS is utilised. Creation of flash animations for new products, service, projects; putting up a banner in the homepage to highlight a web page and development of microsites are some examples of things we do at this stage.
 
 
 
   

 

 
 
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