
Shopping in The Metaverse
Obviously, many aspects of our lives have been impacted by the global pandemic, drawing us deeper to the digital realm and boosting the quantity of time we spend there. This increase demonstrates the rising relevance of digital environments like augmented as well as virtual reality that immerse consumers in an engaging simulation.
Consumers and technology powerhouses like League Of legends, Roblox, Microsoft, and Nvidia are drawn to these innovations because of their amazing capabilities, portability, and ease. Facebook has also adopted VR and AR to construct its own digital area, the so-called "metaverse," where people can meet virtually and engage in activities such as education, employment, leisure, commerce, and entertainment without ever leaving their homes.
The question is, what exactly is the metaverse? Furthermore, how will it seem to us? Knowing the metaverse is particularly challenging since it is still in its early phases of development. But we recognize that the virtual world trend is emerging in the IT industry with a forecasted $800 billion market potential by 2024 even with Facebook taking the initial steps in creating the metaverse a realization.
Large amounts of data, much of which will be produced by AI, will undoubtedly be a part of the metaverse, a concept from the future that merges VR with other technologies. Because of this, artificial intelligence technology is crucial to the development of the metaverse experience by aiding in data gathering, analysis, pattern detection, and the creation of new, inventive applications and procedures.
If AI were to be used in the metaverse of the future, what exactly would its function be? Here, we'll examine one possible use of artificial intelligence that may be included into the metaverse: online shopping.
Extending Far Beyond the World of Cybershopping
One of the most fascinating prospects is the opportunity to go shopping in the metaverse. That's why a lot of major fashion companies are exploring the potential of the metaverse to help them provide their customers with richer, more participatory experiences in real time.
Using a customer's activity, purchase history, taste, and demographic profile, virtual shopping sessions in the metaverse that use AI technology may provide more tailored clothing suggestions and ultimately boost sales.
Soon, online shopping will be completely immersive, allowing customers to virtually visit stores, try on clothes in a 3D virtual fitting room, and view their purchases from any angle.
Customers may receive a consultation from a personal adviser and try on jewelry, eyewear, and cosmetics to see how it looks and feels before buying it, and they can even purchase a new automobile while having an exhilarating test drive.
Artificially Intelligent Merchandising Characters
When interacting in a virtual world, have you ever created an avatar to represent yourself? 3D digital avatars will employ AI to generate realistic human characteristics and motions in the metaverse, making for a far more engaging virtual shopping experience.
A great feature of digital avatars is that they may take on whatever appearance the user desires, down to the dress and hairstyle. Create a digital representation of yourself via the use of an "avatar," a digital character that you may outfit, accessorize, and otherwise tailor to your liking. There are already companies making digital clothing just for use by personas in the metaverse, and this creates new possibilities for the digital fashion industry.
The use of artificial intelligence-driven avatars to represent ourselves and express ourselves in the metaverse will be crucial. Avatars will make it easier to shop with friends, but they will also allow salespeople to guide you around the virtual store, offer recommendations, and help you close the deal.
Better still, you can utilize your virtual self to go shopping, check out the goods, and buy something. The potential for frictionless travel across different virtual spaces offered by the rise of the metaverse bodes well for the consolidation of our digital lives as a whole.
For example, In 2020, Gucci collaborated with a Belarusian start-up called Wannaby to develop augmented reality (AR) versions of their complete footwear range. The firms collaborated to create a pair of sneakers that are available for purchase and wear only in digital form, expanding the scope of the original initiative.
Following payment, purchasers of the neon Gucci footwear will be able to sport them in VRChat and Roblox. It's hardly unexpected that major corporations are paying more and more attention to online gaming platforms like this one, as an increasing number members of Generation Z are making purchases of in-game virtual goods.
New Virtual Clothing Creation
Artificial intelligence for virtual reality will provide increasingly more immersive experiences, like the growing popularity of virtual clothing. The endless possibilities of AI technology will allow for the development of virtual closets in which users may store their old clothing and be given suggestions for new, more suitable items to wear.
Just like human sales associates may pick up on your buying patterns and preferences over time, AI sales associates will soon be able to do the same and provide personalized fashion advice.
The development of AI will lead to improved imagination and unprecedented opportunities for virtual window shopping. The increasing popularity of digital clothing will encourage the creation of outfit generator applications, opening up a whole new industry for trend-setters in the metaverse.
Artificial intelligence-based outfit generating systems will design virtual outfits that are completely original and unreplicable in the real world. People in the virtual world would be exposed to innovative forms of fashion if AI algorithms were to become creative in the way they generate new digital clothing.
For better or worse, the metaverse will include activities such as online retail, digital avatars, and clothing creation applications. Where do you see online commerce in the metaverse heading? In the not-too-distant future of the metaverse, it's uncertain whether we'll be able to visit virtual clothing shops, make purchases with our digital avatars, and get advice on what to wear from AI store clerks.
However, we may anticipate that the dawn of the metaverse's new age will usher in opportunities that have already been adopted by AI and cutting-edge technology, paving the way for a more exciting retail experience and accelerating the concept's eventual reality.